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It& #39;s time we started demystifying the SEO industry. I& #39;ve only been a professional for a few months but I& #39;ve been in and around it for years. I feel like the community is saturated by the same faces (mostly white faces) saying the same things and treating them like they& #39;re gospel.
How many times do we need to hear about what helps SEO rankings and what doesn& #39;t? Some things change a lot and frequently in SEO but some things don& #39;t. There& #39;s no point criticising clickbait if you& #39;re gonna then write it yourself.
We should be spending less time regurgitating other people& #39;s content and start enriching lives. And make sure those lives aren& #39;t just major companies that aren& #39;t inclusive of EVERYONE. That means non-white cishet able-bodied people and all the intersections in that.
And this is really important as Google moves towards more AI and more automation because AI is being fed racist data. Who& #39;s to say SEO won& #39;t be affected by this if not already?
I started @PandogMedia in 2017 to group all the blogs I ran but I had an epiphany during new years eve that year - of all the times. I don& #39;t see other black people in this community I& #39;m trying to get in. Every agency looks the same. It was disheartening and still is.
The prospective advantage of digital is taking away human bias and looking at information for what it is rather than what it *could* mean. But the people behind them don& #39;t follow these steps.
We MUST do better before it& #39;s too late and an opportunity to change is squandered. Thank you for coming to my TED Talk.
