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This thread is about the SCIENCE OF PROPAGANDA.
The polite term PROPAGANDISTS (er, I mean PUBLIC RELATIONS COUNSELORS) have created for this is the TAXONOMY OF INFLUENCE STRATEGIES.
23 unique ways to "play" your victims, er, I mean audience.
https://www.playmakersystems.com/playmaker-system/the-taxonomy/
The polite term PROPAGANDISTS (er, I mean PUBLIC RELATIONS COUNSELORS) have created for this is the TAXONOMY OF INFLUENCE STRATEGIES.
23 unique ways to "play" your victims, er, I mean audience.
https://www.playmakersystems.com/playmaker-system/the-taxonomy/
INFLUENCE PLAY #1: FILTERING
"Information can be segregated, some withheld or deemphasized, some conveyed or underscored. A rival’s rhetoric can’t be stopped or diverted, but it can be edited and reorganized." http://www.playmakersystems.com
CAN YOU THINK OF EXAMPLES RECENTLY?
"Information can be segregated, some withheld or deemphasized, some conveyed or underscored. A rival’s rhetoric can’t be stopped or diverted, but it can be edited and reorganized." http://www.playmakersystems.com
CAN YOU THINK OF EXAMPLES RECENTLY?
I'll continue to add examples of FILTERING in this thread. https://twitter.com/johnzahorik/status/1167117210478772224?s=20
Follow this thread for EXAMPLES of RECASTING. https://twitter.com/johnzahorik/status/1168910113220046848?s=20
INFLUENCE PLAY #3: PAUSE
How does a propagandist respond when asked an INCONVENIENT QUESTION?
If the person asking the question has no influence or reach (such as myself, for example) the BEST STRATEGY is the PAUSE play.
Don't answer. Radio silence.
https://www.playmakersystems.com/playmaker-system/the-taxonomy/
How does a propagandist respond when asked an INCONVENIENT QUESTION?
If the person asking the question has no influence or reach (such as myself, for example) the BEST STRATEGY is the PAUSE play.
Don't answer. Radio silence.
https://www.playmakersystems.com/playmaker-system/the-taxonomy/
This ongoing thread will list EXAMPLES of the PAUSE play. https://twitter.com/johnzahorik/status/1170053832358809600?s=20
INFLUENCE PLAY #4: TEST
Sometimes, before you make a risky move, you have to TEST an idea to see how it will play with your audience.
You float an idea. A "trial balloon".
If it doesn't test well, you forget about it.
https://www.playmakersystems.com/playmaker-system/the-taxonomy/
Sometimes, before you make a risky move, you have to TEST an idea to see how it will play with your audience.
You float an idea. A "trial balloon".
If it doesn't test well, you forget about it.
https://www.playmakersystems.com/playmaker-system/the-taxonomy/
Example of the TEST play. https://twitter.com/CNNPolitics/status/1192835451943620608?s=20
Food companies use the TEST play extensively, often to our collective detriment. https://wbbm780.radio.com/articles/kraft-heinz-floats-mayochup-trial-balloon
Be aware of the DECOY technique.
If there is a CREDIBLE narrative to be destroyed, you PLANT a SIMILAR fake story in the news media.
Once people buy into the fake story you reveal evidence that it was FAKE NEWS to discredit BOTH narratives.
"Firehose of lies"
If there is a CREDIBLE narrative to be destroyed, you PLANT a SIMILAR fake story in the news media.
Once people buy into the fake story you reveal evidence that it was FAKE NEWS to discredit BOTH narratives.
"Firehose of lies"
