It is a very, very bad doc if you want to understand Brexit/Trump or what’s really going on with social media, microtargeting, etc.

It basically relies on taking slide decks from snake oil salesman as gospel.

It touches on many real issues. It’s a shame it does it so badly. https://twitter.com/jburnmurdoch/status/1165586149693374464

There’s a longread to be done on what we actually know and can show on psychographics, Brexit, Cambridge Analytica and Facebook.

The problem is that read is a lot less of a thriller than the Great Hack and its ilk.

(The problem is weirdly both bigger and smaller than people think. The stuff just doesn’t come together in a way that challenges the vote result. But the broad issues the story raises need huge action – new electoral rules, etc. Facebook ad tools > anything CA could do)