It's #InternationalBeerDay! Beer has always been part of popular culture, especially its marketing. At Prohibition's end in 1933, Budweiser used the slogan "Something More than Beer is back" as an emotional appeal. This booklet for retailers included instructions on serving beer.

Before the rise of microbreweries, brewery tourists were limited to a few sites. This tour book from the Coors Company includes not only details about its process, but also about its very 1960s visitor lounges. #InternationalBeerDay

Collecting culture and beer culture have long gone hand in hand. The Beer Can Collectors of America formed in 1970 to share their love of breweriana. Here is the front page from their first newsletter, in March 1971. #InternationalBeerDay

Northwest Ohio has had its share of breweries over the years too! Old Dutch Beer was brewed in Findlay in one form or another from 1891-1966. This mid-60s ad was from a period when the brewery was owned by International Breweries of Detriot. #InternationalBeerDay

In th late 1970s, Heineken appropriated the image on Mr. Spock for its UK as campaign. The ad resulted in a lawsuit by Leonard Nimoy for the unauthorized use of his image. #InternationalBeerDay

And we’ll end for now with one of the many spin-off beers introduced in the 90s by major brewers to try and win over new customers. Budweiser introduced Bud Dry in 1990 with the questionable tag line “Why ask why? Try Bud Dry.” #InternationalBeerDay