It’s nobody’s business how you run yours.
Don’t be afraid to change as needed or wanted. Increase your rates. Decrease them. Have a day rate minimum or offer half hours. Rebrand if and as often as you want. Hell, have multiple brands if that’s the best business model for you. Or even use the same copy and photos forever.
Mute, block, un/follow to keep your timeline how you want it. Want to explain every decision? Cool. Don’t want to spend your energy justifying your choices? Equally cool.
It’s your business, run it how you want and to hell with what people who you don’t and won’t know think. Just do what you think is right for you and your wallet, ‘cos there’s a thousand assholes with an opinion and not one of them is going to put money in your pocket.
Basically - mind your own damn business. Literally.

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