When a new social media platform starts “picking up”, go right there and register for an account with your desired username. Maybe your brand name. It doesn’t matter whether you don’t like the new platform, just register it... TODAY!

Let me tell you why.

#thread

In 2008, I opened a twitter account for myself, ( @akinalabi). I didn’t like twitter then. I didn’t start using it regularly until a few years ago. You know what? If I didn’t register it then, someone would have registered @akinalabi especially when you consider it is a very name.

Now that I am serious with the Akin Alabi brand, I would have regretted not registering it then. Same with Instagram. I did the same thing even when I didn’t like it. I did it with Snapchat too. It brings consistency to your brand. Go and registered your “regular” username.

It wouldn’t have been cool if my twitter was @akinalabi and my Instagram @ therealakinalabi simply because I was not quick to register it. Consistency on social media is key these days because that is where people check you out.

Yesterday, I signed up for a TikTok account with @akinalabi of course. Maybe I will never use it. I’m not sure I even like it. What if I do in future? It will make a lot of sense for my brand. Besides, it is free to register so why not?

Have you signed up on TikTok yet?

I advice you go out there and register your desired personal and corporate brands on emerging social media platforms before someone beats you to it.

And don’t forget to register it as a domain name too. You should be able to still find a .NG for your brand.

Thank me later.