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So much of what is written about growth is noise. Here are ten of the concepts I find myself coming back to over and over again 
1/ The Hierarchy of Engagement by @sarahtavel
A framework for sustainable growth: (1) users completing the core action (2) accruing benefits and mounting losses to drive retention (3) virtuous loop by which user engagement fuels future growth. https://medium.com/@sarahtavel/the-hierarchy-of-engagement-expanded-648329d60804
A framework for sustainable growth: (1) users completing the core action (2) accruing benefits and mounting losses to drive retention (3) virtuous loop by which user engagement fuels future growth. https://medium.com/@sarahtavel/the-hierarchy-of-engagement-expanded-648329d60804
2/ Growth Loops are the New Funnels by @bbalfour @onecaseman @kevinakwok @andrewchen
The fastest growing products are driven by one or more compounding systems where inputs generate outputs that can be re-invested in the input. https://www.reforge.com/blog/growth-loops
The fastest growing products are driven by one or more compounding systems where inputs generate outputs that can be re-invested in the input. https://www.reforge.com/blog/growth-loops
3/ Product Channel Fit by @bbalfour
Distribution follows a power law: most products get >70% of growth from a single channel: virality, paid marketing, sales, or content/SEO. To win, a product must be built to be highly competitive in a given channel. https://brianbalfour.com/essays/product-channel-fit-for-growth
Distribution follows a power law: most products get >70% of growth from a single channel: virality, paid marketing, sales, or content/SEO. To win, a product must be built to be highly competitive in a given channel. https://brianbalfour.com/essays/product-channel-fit-for-growth
4/ Startups are Cheaper to Build, but More Expensive to Grow by @andewchen
Virality and SEO are getting harder. More startups are using paid marketing and incentivized referrals. Startups have to raise more money and aim for deeper monetization, faster. https://andrewchen.co/startups-are-cheaper-to-build-more-expensive-to-grow/
Virality and SEO are getting harder. More startups are using paid marketing and incentivized referrals. Startups have to raise more money and aim for deeper monetization, faster. https://andrewchen.co/startups-are-cheaper-to-build-more-expensive-to-grow/
5/ Increase Funnel Conversion with Psych by @dariusmc
Conversion rate optimization is not necessarily about reducing friction, it is about managing a user's psychology. https://darius.com/increase-funnel-conversion-with-psych-7378d51c4caf
Conversion rate optimization is not necessarily about reducing friction, it is about managing a user's psychology. https://darius.com/increase-funnel-conversion-with-psych-7378d51c4caf
6/ Conversion of Intent by @andrewchen
It's hard to influence a user's intent simply by optimizing some step in the funnel, which is why the impact of A/B tests often doesn't fall to the bottom line.
https://andrewchen.co/conservation-of-intent/
It's hard to influence a user's intent simply by optimizing some step in the funnel, which is why the impact of A/B tests often doesn't fall to the bottom line.
https://andrewchen.co/conservation-of-intent/
7/ Why Onboarding is the Most Crucial Part of Your Growth Strategy by @onecaseman
Retention is the most important metric in your growth model. Onboarding (getting users to stick) is often the most effective way to work on retention. https://caseyaccidental.com/startup-onboarding
Retention is the most important metric in your growth model. Onboarding (getting users to stick) is often the most effective way to work on retention. https://caseyaccidental.com/startup-onboarding
8/ Building your Growth Model and Ladder of Engagement by @joshelman
A ladder of engagement can help you understand the user's journey from adoption to habit. What successive skills does someone need to understand to get the most out of your product? https://medium.com/@joshelman/building-your-growth-model-and-ladder-of-engagement-3b3a18f2d1a8
A ladder of engagement can help you understand the user's journey from adoption to habit. What successive skills does someone need to understand to get the most out of your product? https://medium.com/@joshelman/building-your-growth-model-and-ladder-of-engagement-3b3a18f2d1a8
9/ A Single-Minded Perspective on Growth by @ibringtraffic
The growth movement was an overcorrection toward data-driven decision making. It's important to ask the question: what is the right mix of optimization vs. innovation at any given time?
https://andyjohns.co/part-1-a-single-minded-perspective-on-growth
The growth movement was an overcorrection toward data-driven decision making. It's important to ask the question: what is the right mix of optimization vs. innovation at any given time?
https://andyjohns.co/part-1-a-single-minded-perspective-on-growth
10/ The Most Powerful Growth Hack Of 2019 Isn’t Sexy @KateBour
The best growth teams use both quantitative and qualitative signals to guide decision making. For many, incorporating customer research is an untapped and potent weapon. https://medium.com/@katelynbourgoin/the-most-powerful-growth-hack-of-2019-isnt-sexy-3f96bade228a
The best growth teams use both quantitative and qualitative signals to guide decision making. For many, incorporating customer research is an untapped and potent weapon. https://medium.com/@katelynbourgoin/the-most-powerful-growth-hack-of-2019-isnt-sexy-3f96bade228a
