First session at #Forward19 for me is on influencer marketing with Revlon and Caesars Entertainment.

Influencer marketing is the number one distribution method Revlon has to get their story out, so they needed to integrate it holistically with their overall marketing plan says @littleylittley at #Forward19

You have to remove non-competes from your contracts working with influencers. Their feed has to be a look at their life, not at their loyalty to one brand. #Forward19

If you want to turn heads upstairs and convince "the old guard," you have to make it "a thing" and a thing people want to be a part of. Caesars is creating Caesars Socialite, a program for their influencers. - Tristan Diehl, Caesars #Forward19

How do you let them be them while still aligning them with your campaigns?

Know your influencers & who the leaders are. What are their strong points that your brand can benefit from, and who can communicate with the tone of your campaign? - @littleylittley #Forward19

Contract or no?

Revlon contracts everyone (but again, no non-competes).

Caesars is old school - no contracts for the most part, basic relationship building, sometimes even texts with the influencers. #Forward19

On influencer ROI:

The question isn't can we afford this, but can we afford *not* to do this? You have to play in the space. - @littleylittley #Forward19