Something a lot of people selling through Facebook Ads don't realize is that FB sends out surveys to people after they purchase from you.

These are called Customer Feedback Surveys.

I will explain the process and how it may effect your store below

To ensure the customer has received their product FB will wait a few weeks until sending the survey.

The survey will show up on the user's timeline and typically just ask one basic question.

Something along the lines of "How satisfied are you with your purchase?"

After enough users fill out the survey FB will give you a Customer Feedback Score.

This score ranges from 0-5 and is only associated with the FB page you are running the ads with.

If your page's score is below a 2 there are two ways you can be penalized.

If you score is between 1-2 then Facebook will make it more expensive for you to reach the same amount of people as someone with a page score above 2.

If you page score is below 1 then your FB page will be disabled and you will not be allowed to run ads.

Once your page falls below a score of 3 FB will send you an email with a link to your feedback dashboard.

There you will be able to see the negative feedback that you have received on that specific FB page.

So it's important to try and provide a quality purchase experience for your customers so you don't ever have to think about your Customer Feedback Score.

Hope you guys enjoyed the thread.

Want more FB Ads info, go here == > http://goo.gl/eocZf6 

Thanks,

AA