If you guys are running Facebook Ads and you haven't started to at least test out CBO campaigns you need to start.

Soon CBO will be the standard and you will have to use them, so it's better you start learning now.

Here are 2 reason why I like CBO's better

1. Consistency

When you use a CBO Facebook allocates spend to the ad sets/ads that has the highest probability of converting at that specific time.

Because of this the ad sets/ads that get the most amount of spend rotate depending on their performance.

This has lead to my accounts to have less really poor days.

Obviously, it's not perfect but I definitely have seen better results using it compared to using traditional ad sets.

2. Scaling

Using CBOs to scale is so much easier than using traditional ad sets.

You are able to increase budgets much faster with less volatility compared to normal ad sets.

Honestly, I can't imagine having to go back to using the normal ad sets, CBOs are so much better.

If you aren't familiar with CBOs this is something I talk about in detail in my course and how I use them for both prospection and retargeting.

Yes, you read that right.

I use CBOs in retargeting and it's quite effective.

Currently running a promotion that is ending tonight at midnight.

If you purchase before then you get:

-$100 Off
-A Creative and Copy Ad Critique ($197 Value)

Total Savings = $297 https://gumroad.com/l/crashcourse/weekend

If you have any questions about CBOs or my course please let me know.

Hope you guys enjoyed this thread.

Happy Easter!

Thanks,

AA