Checking my client’s accounts this morning and I'm seeing bad performance across the board.

Apparently FB was down for 3 hours yesterday which never helps but you can't just blame everything on them.

So, here are 3 tips on optimization

1.Go through the funnel

Start with the conversion events at the top of your funnel and work your way down.

Are you costs normal?

Is there a spike in cost after a certain event?

This helps a lot to see if customers are getting stuck in a certain spot in the funnel.

2. Start with your ads

When you are looking at your ad sets, make sure you are looking at the performance of your ads prior to making a decision.

This is one of the most common mistakes I see beginners make.

Certain ads will resonate better/worse with certain audiences.

3. Follow the data

PLEASE PLEASE PLEASE do not make decisions based off a tiny amount of data.

This is why I am not a fan of $5 a day ad sets.

Allow your ads to gather enough data so you can make an objective decision.

I hope these optimization tips help you guys get some better performance from your ads.

If you liked this thread and want more FB ads tips, join my email list ==> http://goo.gl/eocZf6 

Let me know if you have any questions.

-AA