If Cambridge Analytica (and its co-conspirators) ran 100s of thousands of iterations of the same advertisement and recorded reactions for each down to the individual level in order to cause behavior change, how's that different from no-consent medical experimentation? It's not.

The nail in their coffin is the individualized tagging and tracking. If you keep track of how you think a neighborhood will react to a certain political campaign, or whether a household buys Nike vs Adidas, that is more easily categorized as regular political or consumer data.

But when you start tracking each person as an individual, and you attach methodically researched results as to what images, and even what colors, cause responses of anger, happiness, contentment, etc., *that* is the very point at which you have crossed the line into psychiatry.

The ilk of Cambridge Analytica, Facebook, and others have been conducting medical, psychiatric, experimentation and selling the results to anyone with a sufficient checkbook.
This is appalling and explains why they are pushing to claim these practices are "industry standard".

The only way to escape the reality of the situation, that they have committed acts of unlicensed medicinal experimentation, is to push a narrative of common acceptance. They need this type of research to become industry standard in order to escape punishment.