CORPORATE PRESS PLAYBOOK
If evidence supports the narrative, present it as proof
If evidence doesn't support the narrative, dismiss it while reasserting the narrative
If evidence contradicts the narrative, ignore if at all possible else attack source

here's #3 in action: https://twitter.com/RealSaavedra/status/1098428867654561794

from The Guardian

here is #3. what can this tell us about conservatives?
https://hotair.com/archives/2019/02/21/smollett-press-conference-can-tell-us-conservatives-upset-media-bias/

here's #3 again, thanks to @morningmika

compare how people are reacting to New Zealand's attacks today against how they reacted to the Pulse attacks.