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1/ O.k, o.k, o.k...listen up! I& #39;m about to tell you why @DriPak, the little-known, family-run company based in Derbyshire, might just be the best business in the known universe...
2/ Firstly, and most importantly, @DriPak sells biodegradable, low-impact cleaning products for the masses. This. Is. Very. Important. Why? Brands like Ecover - now owned by @SCJohnson - occupy a niche for the better off in an otherwise environmentally ruinous market...
3/ @SCJohnson don& #39;t ever see Ecover replacing its vast range of other comparable, but much more environmentally questionable cleaning products, so they& #39;re never going to market it to or sell it at a price point for the mass market. Ecover therefore represents no threat.
4/ The majority of @DriPak& #39;s products, on the other hand, are biodegradable and/or are designed to minimise their environmental impact *AS WELL* as being cheap enough to be available to pretty much everyone. @SCJohnson& #39;s approach is cynical, Dri-Pak& #39;s is transformative.
5/ We& #39;re talking £1.50 for 500g of carpet freshening, bin and fridge deodorising, surface cleaning, non-scratch scouring Bicarbonate of Soda...
6/ We& #39;re talking £2.10 for 250g of multi-purpose, non-toxic, citric acid descaler - dishwashers, kettles, toilet bowls, hobs, the lot. Works best with warm water, but good in a spray bottle, too...
7/ We& #39;re talking £1.49 for 500g of multi-purpose, non-toxic, Borax Substitute for use as a laundry booster, floor cleaner, disinfectant, and scourer...
8/ We& #39;re talking £1.39! for 1kg of non-toxic Soda Crystals, for cleaning and deodorising washing machines, keeping sinks and drains fresh and blockage free, removing grease in household cleaning and laundry, and cleaning paths & patios, wooden decking, toilets, and silverware...
9/ We& #39;re talking £2.99 for 750ml of biodegradable, #palmoil-free, non-toxic, hypoallergenic liquid soap, for laundry, cleaning leather and suede, cleaning wooden and stone floors, and contains no animal products or testing, so is suitable for vegans, too...
10/ Descaling and cleaning the kettle with non-toxic and biodegradable citric acid and bicarbonate of soda (with a wee bit of salt). I’m going in...
11/ The other amazing thing about Dri-Pak? They take meaningful action against the production of unnecessary plastic, even when that goes against the profit motive... http://www.dri-pak.co.uk/making-a-white-vinegar-substitute/">https://www.dri-pak.co.uk/making-a-...
12/ *And* @DriPak call out the nonsense of & #39;eco packaging& #39; and advocate system change, instead of offering neoliberal & #39;solutions& #39; that deliberately place responsibilities directly on consumers... http://www.dri-pak.co.uk/plastic-pollution-is-there-a-simple-solution/">https://www.dri-pak.co.uk/plastic-p...
