Flashback to yesterday afternoon when we helped some of our lovely partners at @wellcomegenome with a retrospective journey mapping session. It was focused on the activity in the run up to, during, and after one of their key events earlier this year. The aim? (thread)

Simple! To improve the experience for the next event, for two different types of participants

But how do all these sticky notes help to achieve that?

1) Getting everything on the wall helps the team to step back and have a broad perspective about what happened and when, and what the key points are when there's most activity. This helps with planning the next one, identifying key pressure points for the organising team

2) Connecting the activity that the team themselves undertook (step by step) with the feedback that was received after the event (all on the same wall!) helps the team to see where the key points of communication are, to improve them for next time

3) Connecting the organising team's activity with what participants were asked to do (and what platforms were used to do it) helps the team to see where things can be simplified and streamlined. So that key tasks for both happen with more ease, next time.

That's enough from us, though. We'll hand the baton over to @joanna_mills and her colleagues to tell us what has been most useful, from their perspective, so far!