I always tell entrepreneurs, if you want to learn and master a topic, read the classics, find and read the classics. and here& #39;s the question I get ALL THE TIME.
"But why Ronald? Why waste time with a book that& #39;s old and dated?"
The thing is you don& #39;t understand. The classics...
"But why Ronald? Why waste time with a book that& #39;s old and dated?"
The thing is you don& #39;t understand. The classics...
contain the fundamentals. Insights created by people who had to figure out everything, fundamentals on which everything else you read about today is built on.
Tech changes, ideas change, but the fundamentals, the basics always remain the same.
There& #39;s a reason why when you...
Tech changes, ideas change, but the fundamentals, the basics always remain the same.
There& #39;s a reason why when you...
want to learn a language, you start from learning the alphabets. Once you get the alphabets, you start stringing words together, and once you can understand the words, you move on to putting the words together as sentences.
The fundamentals are always important.
Do you do...
The fundamentals are always important.
Do you do...
business? Are you in sales? Want to learn marketing? Copywriting? Advertising?
Read the classics. My bookshelves are filled with these books. Once you understand the classic,you& #39;ll understand the origins of what you now see and you& #39;ll better understand why they work how they do.
Read the classics. My bookshelves are filled with these books. Once you understand the classic,you& #39;ll understand the origins of what you now see and you& #39;ll better understand why they work how they do.
So here are classic books you should read starting today and their authors. I also include links where you can download them from or buy them.
Some of these books are over 50 years old,but don& #39;t knock any of them,don& #39;t turn your nose up at them either.
Trust me.
Let& #39;s go:
Some of these books are over 50 years old,but don& #39;t knock any of them,don& #39;t turn your nose up at them either.
Trust me.
Let& #39;s go:
ADVERTISING:
1. Scientific Advertising - Claude Hopkins https://www.scientificadvertising.com/ScientificAdvertising.pdf">https://www.scientificadvertising.com/Scientifi...
You know all those Star and Gulder Ads where they tell you about how the beer is made with the "finest barley, hops & triple refined?"
That concept was stolen/borrowed/copied from Claude Hopkins
1. Scientific Advertising - Claude Hopkins https://www.scientificadvertising.com/ScientificAdvertising.pdf">https://www.scientificadvertising.com/Scientifi...
You know all those Star and Gulder Ads where they tell you about how the beer is made with the "finest barley, hops & triple refined?"
That concept was stolen/borrowed/copied from Claude Hopkins
2. My Life In Advertising – by Claude Hopkins
http://www.wallyconger.com/Claude-Hopkins-My-Life-in-Advertising.pdf
3.">https://www.wallyconger.com/Claude-Ho... How To Write A Good Advertisement – Vic Schwab
https://www.amazon.com/Write-Good-Advertisement-Victor-Schwab/dp/1614278865
4.">https://www.amazon.com/Write-Goo... Ogilvy on Advertising - David Ogilvy (The Legend!)
https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X
Anyone">https://www.amazon.com/Ogilvy-Ad... in advertising who doesn& #39;t read it is nuts .
http://www.wallyconger.com/Claude-Hopkins-My-Life-in-Advertising.pdf
3.">https://www.wallyconger.com/Claude-Ho... How To Write A Good Advertisement – Vic Schwab
https://www.amazon.com/Write-Good-Advertisement-Victor-Schwab/dp/1614278865
4.">https://www.amazon.com/Write-Goo... Ogilvy on Advertising - David Ogilvy (The Legend!)
https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X
Anyone">https://www.amazon.com/Ogilvy-Ad... in advertising who doesn& #39;t read it is nuts .
MARKETING:
1. How to Make Maximum Money in Minimum Time - Gary Halbert
https://www.createspace.com/4958008
2.">https://www.createspace.com/4958008&q... Permission Marketing - Seth Godin
https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360
3.">https://www.amazon.com/Permissio... All Marketers Are Liars (Tell Stories) - Seth Godin
https://www.amazon.com/All-Marketers-are-Liars-Works/dp/1591845335/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
Seth">https://www.amazon.com/All-Marke... is a god. Period.
1. How to Make Maximum Money in Minimum Time - Gary Halbert
https://www.createspace.com/4958008
2.">https://www.createspace.com/4958008&q... Permission Marketing - Seth Godin
https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360
3.">https://www.amazon.com/Permissio... All Marketers Are Liars (Tell Stories) - Seth Godin
https://www.amazon.com/All-Marketers-are-Liars-Works/dp/1591845335/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
Seth">https://www.amazon.com/All-Marke... is a god. Period.
4. The 22 Immutable Laws of Marketing - Al Ries and Jack Trout
https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667
5.">https://www.amazon.com/22-Immuta... Positioning - Al Ries, Jack Trout, Philip Kotler (Same guys in 4 above) https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586
You">https://www.amazon.com/Positioni... want more? I thought you& #39;d never ask.
There& #39;s more where all of this came from.
https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667
5.">https://www.amazon.com/22-Immuta... Positioning - Al Ries, Jack Trout, Philip Kotler (Same guys in 4 above) https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586
You">https://www.amazon.com/Positioni... want more? I thought you& #39;d never ask.
There& #39;s more where all of this came from.
COPYWRITING
1. The Robert Collier Letter Book – by Robert Collier
https://s3.amazonaws.com/sherus/The-Robert-Collier-Letter-Book.pdf
2.">https://s3.amazonaws.com/sherus/Th... The First Hundred Million – by E. Haldeman-Julius
http://www.masterkeymarketingwarriors.com/products/copywriting/haldeman-julius/FirstHundredMillion.pdf
3.">https://www.masterkeymarketingwarriors.com/products/... Breakthrough Advertising – by Eugene Schwartz
Get it here: https://www.breakthroughadvertisingbook.com..."> https://www.breakthroughadvertisingbook.com...
My mentor, ...
1. The Robert Collier Letter Book – by Robert Collier
https://s3.amazonaws.com/sherus/The-Robert-Collier-Letter-Book.pdf
2.">https://s3.amazonaws.com/sherus/Th... The First Hundred Million – by E. Haldeman-Julius
http://www.masterkeymarketingwarriors.com/products/copywriting/haldeman-julius/FirstHundredMillion.pdf
3.">https://www.masterkeymarketingwarriors.com/products/... Breakthrough Advertising – by Eugene Schwartz
Get it here: https://www.breakthroughadvertisingbook.com..."> https://www.breakthroughadvertisingbook.com...
My mentor, ...
he gifted me this book. It& #39;s my most prized possession. Was selling for $900 when he got it. I think it& #39;s around $125 a copy now.
4. 7 Steps To Freedom – by Ben Suarez
https://www.amazon.com/Steps-Freedom-II-Escape-American/dp/1884889018
5.">https://www.amazon.com/Steps-Fre... Influence: The Psychology of Persuasion - Robert Cialdini
http://elibrary.bsu.az/books_400/N_232.pdf">https://elibrary.bsu.az/books_400...
4. 7 Steps To Freedom – by Ben Suarez
https://www.amazon.com/Steps-Freedom-II-Escape-American/dp/1884889018
5.">https://www.amazon.com/Steps-Fre... Influence: The Psychology of Persuasion - Robert Cialdini
http://elibrary.bsu.az/books_400/N_232.pdf">https://elibrary.bsu.az/books_400...
6. Tested Advertising Methods - John Caples
https://www.amazon.com/Advertising-Methods-Prentice-Business-Classics/dp/0130957011
7.">https://www.amazon.com/Advertisi... The Adweek Copywriting Handbook - Joe Sugarman
https://www.amazon.com/Adweek-Copywriting-Handbook-Advertising-Copywriters/dp/0470051248/ref=pd_lpo_sbs_14_t_2?_encoding=UTF8&psc=1&refRID=DJT0NXH9ZE3PN36X5M40
8.">https://www.amazon.com/Adweek-Co... The Boron Letters- Gary Halbert
Read all the chapters in order here:
https://morgancrozier.com/boron-letters/
Don& #39;t">https://morgancrozier.com/boron-let... go. There& #39;s more.
https://www.amazon.com/Advertising-Methods-Prentice-Business-Classics/dp/0130957011
7.">https://www.amazon.com/Advertisi... The Adweek Copywriting Handbook - Joe Sugarman
https://www.amazon.com/Adweek-Copywriting-Handbook-Advertising-Copywriters/dp/0470051248/ref=pd_lpo_sbs_14_t_2?_encoding=UTF8&psc=1&refRID=DJT0NXH9ZE3PN36X5M40
8.">https://www.amazon.com/Adweek-Co... The Boron Letters- Gary Halbert
Read all the chapters in order here:
https://morgancrozier.com/boron-letters/
Don& #39;t">https://morgancrozier.com/boron-let... go. There& #39;s more.
BUSINESS:
1. The E Myth - Michael Gerber
https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280
2.">https://www.amazon.com/Myth-Revi... Atlas Shrugged - Ayn Rand
https://www.amazon.com/Atlas-Shrugged-Ayn-Rand/dp/0452011876
3.">https://www.amazon.com/Atlas-Shr... Business Adventures - John Brooks
http://carriere.ro/uploads/simplex/Business-Adventures_-Twelve-John-Brooks-1%20(13).pdf
4.">https://carriere.ro/uploads/s... The Goal: A Process of Ongoing Improvement - Eliyahu M. Goldratt https://www.amazon.com/Goal-Process-Ongoing-Improvement/dp/0884270610">https://www.amazon.com/Goal-Proc...
1. The E Myth - Michael Gerber
https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280
2.">https://www.amazon.com/Myth-Revi... Atlas Shrugged - Ayn Rand
https://www.amazon.com/Atlas-Shrugged-Ayn-Rand/dp/0452011876
3.">https://www.amazon.com/Atlas-Shr... Business Adventures - John Brooks
http://carriere.ro/uploads/simplex/Business-Adventures_-Twelve-John-Brooks-1%20(13).pdf
4.">https://carriere.ro/uploads/s... The Goal: A Process of Ongoing Improvement - Eliyahu M. Goldratt https://www.amazon.com/Goal-Process-Ongoing-Improvement/dp/0884270610">https://www.amazon.com/Goal-Proc...
SALES:
1. How to Win Friends & Influence People - Dale Carnegie
https://www.yourcoach.be/blog/wp-content/uploads/2014/02/Dale-Carnegie-How-to-win-friends-and-influence-people.pdf
2.">https://www.yourcoach.be/blog/wp-c... The Art of War by Sun Tzu
https://suntzusaid.com/download.php
3.">https://suntzusaid.com/download.... How I Raised Myself From Failure to Success in Selling - Frank Bettger https://www.scribd.com/doc/311576639/Bettger-How-I-raised-myself-from-failure-to-success-in-selling-pdf">https://www.scribd.com/doc/31157...
1. How to Win Friends & Influence People - Dale Carnegie
https://www.yourcoach.be/blog/wp-content/uploads/2014/02/Dale-Carnegie-How-to-win-friends-and-influence-people.pdf
2.">https://www.yourcoach.be/blog/wp-c... The Art of War by Sun Tzu
https://suntzusaid.com/download.php
3.">https://suntzusaid.com/download.... How I Raised Myself From Failure to Success in Selling - Frank Bettger https://www.scribd.com/doc/311576639/Bettger-How-I-raised-myself-from-failure-to-success-in-selling-pdf">https://www.scribd.com/doc/31157...
4. The Little Red Book of Selling by Jeffrey Gitomer
https://www.amazon.com/Little-Red-Book-Selling-Principles/dp/1885167601
5.">https://www.amazon.com/Little-Re... The Seven Levels of Communication - Michael J. Maher
https://www.amazon.com/7L-Levels-Communication-Relationships-Referrals/dp/1942952473
6.">https://www.amazon.com/7L-Levels... How to Master the Art of Selling - Tom Hopkins
https://www.amazon.com/How-Master-Art-Selling-Hopkins/dp/0446692743
And">https://www.amazon.com/How-Maste... I just found out I left out these guys:
https://www.amazon.com/Little-Red-Book-Selling-Principles/dp/1885167601
5.">https://www.amazon.com/Little-Re... The Seven Levels of Communication - Michael J. Maher
https://www.amazon.com/7L-Levels-Communication-Relationships-Referrals/dp/1942952473
6.">https://www.amazon.com/7L-Levels... How to Master the Art of Selling - Tom Hopkins
https://www.amazon.com/How-Master-Art-Selling-Hopkins/dp/0446692743
And">https://www.amazon.com/How-Maste... I just found out I left out these guys:
How to Make Millions with Your Ideas - Dan S. Kennedy
https://www.amazon.com/Make-Millions-Your-Ideas-Entrepreneurs/dp/0452273161/ref=sr_1_1?s=books&ie=UTF8&qid=1536142925&sr=1-1&keywords=dan+kennedy+ideas
Also">https://www.amazon.com/Make-Mill... get every single book he has out.
2. Guerilla Marketing - Jay Conrad Levinson (Auth
https://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business/dp/0618785914
3.">https://www.amazon.com/Guerilla-... The Bootstrapper& #39;s Bible - Seth Godin
http://sethgodin.typepad.com/files/8.01.bootstrappersbible-1.pdf
Phew!">https://sethgodin.typepad.com/files/8.0... Now...
https://www.amazon.com/Make-Millions-Your-Ideas-Entrepreneurs/dp/0452273161/ref=sr_1_1?s=books&ie=UTF8&qid=1536142925&sr=1-1&keywords=dan+kennedy+ideas
Also">https://www.amazon.com/Make-Mill... get every single book he has out.
2. Guerilla Marketing - Jay Conrad Levinson (Auth
https://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business/dp/0618785914
3.">https://www.amazon.com/Guerilla-... The Bootstrapper& #39;s Bible - Seth Godin
http://sethgodin.typepad.com/files/8.01.bootstrappersbible-1.pdf
Phew!">https://sethgodin.typepad.com/files/8.0... Now...
That was intense.
So there you have it. I have given you the keys to the Kingdom.
Maybe you need to spend money to by some, do it. And most importantly, read them. Even more importantly, APPLY what you LEARN from them.
Godspeed.
So there you have it. I have given you the keys to the Kingdom.
Maybe you need to spend money to by some, do it. And most importantly, read them. Even more importantly, APPLY what you LEARN from them.
Godspeed.