I always tell entrepreneurs, if you want to learn and master a topic, read the classics, find and read the classics. and here's the question I get ALL THE TIME.

"But why Ronald? Why waste time with a book that's old and dated?"

The thing is you don't understand. The classics...
contain the fundamentals. Insights created by people who had to figure out everything, fundamentals on which everything else you read about today is built on.

Tech changes, ideas change, but the fundamentals, the basics always remain the same.

There's a reason why when you...
want to learn a language, you start from learning the alphabets. Once you get the alphabets, you start stringing words together, and once you can understand the words, you move on to putting the words together as sentences.

The fundamentals are always important.

Do you do...
business? Are you in sales? Want to learn marketing? Copywriting? Advertising?

Read the classics. My bookshelves are filled with these books. Once you understand the classic,you'll understand the origins of what you now see and you'll better understand why they work how they do.
So here are classic books you should read starting today and their authors. I also include links where you can download them from or buy them.

Some of these books are over 50 years old,but don't knock any of them,don't turn your nose up at them either.

Trust me.

Let's go:
ADVERTISING:

1. Scientific Advertising - Claude Hopkins https://www.scientificadvertising.com/ScientificAdvertising.pdf

You know all those Star and Gulder Ads where they tell you about how the beer is made with the "finest barley, hops & triple refined?"

That concept was stolen/borrowed/copied from Claude Hopkins
2. My Life In Advertising – by Claude Hopkins

http://www.wallyconger.com/Claude-Hopkins-My-Life-in-Advertising.pdf

3. How To Write A Good Advertisement – Vic Schwab

https://www.amazon.com/Write-Good-Advertisement-Victor-Schwab/dp/1614278865

4. Ogilvy on Advertising - David Ogilvy (The Legend!)
https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X

Anyone in advertising who doesn't read it is nuts .
Ogilvy on Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David...

http://www.wallyconger.com/Claude-Hopkins-My-Life-in-Advertising.pdf
MARKETING:

1. How to Make Maximum Money in Minimum Time - Gary Halbert

https://www.createspace.com/4958008 

2. Permission Marketing - Seth Godin

https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360

3. All Marketers Are Liars (Tell Stories) - Seth Godin

https://www.amazon.com/All-Marketers-are-Liars-Works/dp/1591845335/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=

Seth is a god. Period.
Permission Marketing: Turning Strangers into Friends and Friends into Customers

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that...

https://www.createspace.com/4958008
4. The 22 Immutable Laws of Marketing - Al Ries and Jack Trout

https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667

5. Positioning - Al Ries, Jack Trout, Philip Kotler (Same guys in 4 above) https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586

You want more? I thought you'd never ask.

There's more where all of this came from.
Positioning: The Battle for Your Mind

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's...

https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667
COPYWRITING

1. The Robert Collier Letter Book – by Robert Collier

https://s3.amazonaws.com/sherus/The-Robert-Collier-Letter-Book.pdf

2. The First Hundred Million – by E. Haldeman-Julius

http://www.masterkeymarketingwarriors.com/products/copywriting/haldeman-julius/FirstHundredMillion.pdf

3. Breakthrough Advertising – by Eugene Schwartz

Get it here: https://www.breakthroughadvertisingbook.com 

My mentor, ...
Breakthrough Advertising - The Official Copy

Best book ever written about persuasion, copywriting, marketing, and human behavior. Lowest price available! Buy the only authorized copy here directly from the source.

https://s3.amazonaws.com/sherus/The-Robert-Collier-Letter-Book.pdf
he gifted me this book. It's my most prized possession. Was selling for $900 when he got it. I think it's around $125 a copy now.

4. 7 Steps To Freedom – by Ben Suarez

https://www.amazon.com/Steps-Freedom-II-Escape-American/dp/1884889018

5. Influence: The Psychology of Persuasion - Robert Cialdini

http://elibrary.bsu.az/books_400/N_232.pdf
7 Steps to Freedom II: How to Escape the American Rat Race

7 Steps to Freedom II

https://www.amazon.com/Steps-Freedom-II-Escape-American/dp/1884889018
6. Tested Advertising Methods - John Caples

https://www.amazon.com/Advertising-Methods-Prentice-Business-Classics/dp/0130957011

7. The Adweek Copywriting Handbook - Joe Sugarman

https://www.amazon.com/Adweek-Copywriting-Handbook-Advertising-Copywriters/dp/0470051248/ref=pd_lpo_sbs_14_t_2?_encoding=UTF8&psc=1&refRID=DJT0NXH9ZE3PN36X5M40

8. The Boron Letters- Gary Halbert

Read all the chapters in order here:

https://morgancrozier.com/boron-letters/ 

Don't go. There's more.
All Of Gary Halbert's Boron Letters From Prison (In Order)

I found it was pretty tough to find the free online copy of the Boron Letters, so I gathered everything in order here so everyone can benefit from it.

https://www.amazon.com/Advertising-Methods-Prentice-Business-Classics/dp/0130957011
BUSINESS:

1. The E Myth - Michael Gerber

https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280

2. Atlas Shrugged - Ayn Rand

https://www.amazon.com/Atlas-Shrugged-Ayn-Rand/dp/0452011876

3. Business Adventures - John Brooks

http://carriere.ro/uploads/simplex/Business-Adventures_-Twelve-John-Brooks-1%20(13).pdf

4. The Goal: A Process of Ongoing Improvement - Eliyahu M. Goldratt https://www.amazon.com/Goal-Process-Ongoing-Improvement/dp/0884270610
The Goal: A Process of Ongoing Improvement

Mr. Rogo, a plant manager, must improve his factory's efficiency or face its closing in just three months

https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280
SALES:

1. How to Win Friends & Influence People - Dale Carnegie

https://www.yourcoach.be/blog/wp-content/uploads/2014/02/Dale-Carnegie-How-to-win-friends-and-influence-people.pdf

2. The Art of War by Sun Tzu

https://suntzusaid.com/download.php 

3. How I Raised Myself From Failure to Success in Selling - Frank Bettger https://www.scribd.com/doc/311576639/Bettger-How-I-raised-myself-from-failure-to-success-in-selling-pdf
Bettger-How-I-raised-myself-from-failure-to-success-in-selling.pdf

Scribd is the world's largest social reading and publishing site.

https://www.yourcoach.be/blog/wp-content/uploads/2014/02/Dale-Carnegie-How-to-win-friends-and-influence-people.pdf
4. The Little Red Book of Selling by Jeffrey Gitomer

https://www.amazon.com/Little-Red-Book-Selling-Principles/dp/1885167601

5. The Seven Levels of Communication - Michael J. Maher

https://www.amazon.com/7L-Levels-Communication-Relationships-Referrals/dp/1942952473

6. How to Master the Art of Selling - Tom Hopkins

https://www.amazon.com/How-Master-Art-Selling-Hopkins/dp/0446692743

And I just found out I left out these guys:
Little Red Book of Selling: 12.5 Principles of Sales Greatness

Salespeople hate to read. That's why Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the...

https://www.amazon.com/Little-Red-Book-Selling-Principles/dp/1885167601
How to Make Millions with Your Ideas - Dan S. Kennedy

https://www.amazon.com/Make-Millions-Your-Ideas-Entrepreneurs/dp/0452273161/ref=sr_1_1?s=books&ie=UTF8&qid=1536142925&sr=1-1&keywords=dan+kennedy+ideas

Also get every single book he has out.

2. Guerilla Marketing - Jay Conrad Levinson (Auth

https://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business/dp/0618785914

3. The Bootstrapper's Bible - Seth Godin
http://sethgodin.typepad.com/files/8.01.bootstrappersbible-1.pdf

Phew! Now...
How to Make Millions with Your Ideas: An Entrepreneur's Guide

How to Make Millions with Your Ideas: An Entrepreneur's Guide

https://www.amazon.com/Make-Millions-Your-Ideas-Entrepreneurs/dp/0452273161/ref=sr_1_1?s=books&ie=UTF8&qid=1536142925&sr=1-1&keywords=dan+kennedy+ideas
That was intense.

So there you have it. I have given you the keys to the Kingdom.

Maybe you need to spend money to by some, do it. And most importantly, read them. Even more importantly, APPLY what you LEARN from them.

Godspeed.
You can follow @ronaldnzimora.
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