I've come to the conclusion that the best way of marketing yourself as a scholar, whether in academis or otherwise, is to make sure people can trivialize your research in exactly one or two words.

For example:
"Muh chaos"
"Muh enlightenment"
"Muh grammar"
"Muh Pluto!"
"Muh tails"
"Muh group selection"
"Muh gene selection"
"Muh adaptationism"
"Muh conflict"
"Muh sexual selection"
"Muh Hajnal Line"
"Muh getting owned"
"Muh libs"
Muh elites
"Muh tribes"
"Muh himpathy"
"Muh GAINZ"
"Muh fence"
You can follow @LTF_01.
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