FB& #39;s conceptual model, as was AOL& #39;s, is offer a platform that essentially mimics the internet but control it in such a way to monetize the experience. But, they& #39;ve not addressed ambiguity of user identity, leaving their greatest asset—users—unprotected & vulnerable to imposters.

A classic example of trying to replicate an organic model, capitalizing on it, but failing to be accountable to "citizens" for damage by MAJOR destructive forces. FB& #39;s revenue model is to masquerade as a free society, whose governing body is exploiting it& #39;s citizens for billions.

FB is essentially playing the AOL game on a global dimension, mirroring society tho without sovereignty, capitalizing on the very citizens it exploits for immense profit. A model in which democracy is anathema to the shopkeeper& #39;s revenue model, and a warzone w/o accountability.

The costs of "FB world wars" manifest in the REAL world, born by FB& #39;s greatest asset—users—who pay dearly in the REAL world, while FB banks billions year, after year—real billions, real banks and very real damage to the real societies. A truly flawed conceptual model, to be sure.