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(A THREAD)
How I Turned $1000 Into $89,263.12 (proof attached):
How I Turned $1000 Into $89,263.12 (proof attached):
7 years ago. I started as a copywriter. Problem w/ copywriters? Top 5% make bank. 85% fight for peanuts. 10% are clueless, trying to sell copywriting services to people who think ācopywritingā is a legal term (thatās like trying to sell sex to a Jehovah Witness).
I didnāt want peanuts. I wanted bank.
So hereās what I did:
Step 1: Withdrew ten $100 bills.
Step 2: Made a list of 10 powerful CEOs who I knew were paying a pretty penny for copywriting services.
So hereās what I did:
Step 1: Withdrew ten $100 bills.
Step 2: Made a list of 10 powerful CEOs who I knew were paying a pretty penny for copywriting services.
Step 3: Studied these people inside out (and their business) till I knew them better than their own wives.
Step 4: Used my DR skills to write a letter so good it was impossible to ignore.
Step 4: Used my DR skills to write a letter so good it was impossible to ignore.
(This letter positioned me as the prize, used social proof and made an offer so irresistible the CEO would be committing ābusiness suicideā if he rejected it. Or at least thatās how I presented it).
Step 5: Attached a $100 bill at the top of the letter.
Step 5: Attached a $100 bill at the top of the letter.
(I stole this idea from Gary Halbert - but instead of using a $1 bill like he used to - I used $100 because I had to get the CEOās pants wet w/ the juices of excitement).
Step 6: Used the $100 as the hook/attention grabber.
Step 6: Used the $100 as the hook/attention grabber.
āI can make you more money. This is the first of many $100 bills youāll be receiving because of me. Blah. Blah. Blah.ā
Step 7: Sent the letter using priority mail. Paid extra for tracking AND the option that requires a āsignatureā from the ārecipientā
Step 7: Sent the letter using priority mail. Paid extra for tracking AND the option that requires a āsignatureā from the ārecipientā
(I did this because: 1. I needed to know when the package was delivered 2. When people sign for shit, the perceived value of the package is higher so theyāre going to open it).
Step 8: I used a killer CTA:
Step 8: I used a killer CTA:
āI got a notification telling me the letter was delivered. And now you have 24 hours to call me at [xxx]-[xxx]-[xxxx] or Iāll be using my skills to grow [top competitors name] revenue instead. Clock starts now.ā
Step 9: I set a timer for 24 hours (over the top, I know).
Step 9: I set a timer for 24 hours (over the top, I know).
Step 10: Before the 24 hours were up, hereās what happened:
- 2 CEOās ignored me.
- 2 CEOās called to congratulate me on the size of my balls/creativity (and politely declined).
- 2 CEOās ignored me.
- 2 CEOās called to congratulate me on the size of my balls/creativity (and politely declined).
- 6 CEOās called to say sending $100 was gutsy as fuck and very respectable. They scheduled a discovery call.
- 2 of those 6 CEOās I couldnāt close (nerves got the best of me).
- 4 of those 6 CEOās I closed. And grew their business. They grew mine.
- 2 of those 6 CEOās I couldnāt close (nerves got the best of me).
- 4 of those 6 CEOās I closed. And grew their business. They grew mine.
By the end of the school year, those 4 clients made me ~$89,000.
(They gave me more copy projects than I knew what to do with. In fact, I had to turn down new clients because I was also a full-time HS student/party animal during this time too.)
(They gave me more copy projects than I knew what to do with. In fact, I had to turn down new clients because I was also a full-time HS student/party animal during this time too.)
MORAL OF THE STORY:
2 lessons:
1. @schm7dt @StartSellingSSS @kobegatsby @thecadclub @WallStPlayboys tell you over and over again to learn sales and/or direct response marketing. And this (IMO) is why.
If you know direct response, you know how to make money. Period.
2 lessons:
1. @schm7dt @StartSellingSSS @kobegatsby @thecadclub @WallStPlayboys tell you over and over again to learn sales and/or direct response marketing. And this (IMO) is why.
If you know direct response, you know how to make money. Period.
The reason Iāve never had to work a ājobā (for more than 3 days) is because I learned direct response at an early age. And whenever I needed money, I used my DR skills to make it happen.
2. Iāve followed one āmarketing ruleā my entire ācareerā. And it has made me lots of $$$s.
2. Iāve followed one āmarketing ruleā my entire ācareerā. And it has made me lots of $$$s.
Maybe itāll help you?
Idk.
Here it is:
When everybody else is doing X, do Y.
If everybody is pushing FB ads, be in your clients mailbox. If everybody is in his mailbox, be in his office. If everybody is in his office, show up to the dinner table as his daughters date lol.
Idk.
Here it is:
When everybody else is doing X, do Y.
If everybody is pushing FB ads, be in your clients mailbox. If everybody is in his mailbox, be in his office. If everybody is in his office, show up to the dinner table as his daughters date lol.
I already have a bunch of emails/DMs asking how to learn direct response marketing. And Iām sure Iāll get more after this thread.
So here are 2 answers for you:
1. Iāve created a Google Doc sharing what I personally used to learn direct response, copywriting, salesmanship.
So here are 2 answers for you:
1. Iāve created a Google Doc sharing what I personally used to learn direct response, copywriting, salesmanship.
No affiliate links/no need to opt-in.
Hereās the Google Doc:
https://docs.google.com/document/d/1CWn9kt9DcrMbmL4WEoJmAQY9PE9EaH_n2G1jgKO0jvU/edit?usp=sharing
Enjoy.
2. Check out @schm7dt course.
Disclaimer: I I havenāt bought it. But course contents include the fundamentals of direct response that took me years to learn on my own.
Hereās the Google Doc:
https://docs.google.com/document/d/1CWn9kt9DcrMbmL4WEoJmAQY9PE9EaH_n2G1jgKO0jvU/edit?usp=sharing
Enjoy.
2. Check out @schm7dt course.
Disclaimer: I I havenāt bought it. But course contents include the fundamentals of direct response that took me years to learn on my own.
Plus, Nateās got the juice (heās proven it).
So if I was just starting out, I would get it.
Hereās the link: https://ecomcopycrashcourse.com/
Do with these 2 resources what you please.
But above all, donāt ignore em.
If you do, youāre committing ābusiness suicide.ā
(THE END)
So if I was just starting out, I would get it.
Hereās the link: https://ecomcopycrashcourse.com/
Do with these 2 resources what you please.
But above all, donāt ignore em.
If you do, youāre committing ābusiness suicide.ā
(THE END)
