Bryan Harris
Harris_Bryan
Most critical thing to answer before writing ad & email copy: “What do my prospects know?”1. About my product?2. About the problem I solve?3. About their need to solve it?This
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Your product probably has 1 of these 3 Issues:1. Seems to complicated 2. Problem isn’t acute enough 3. Price seems too high How do you fix it? Rearrange peoples perspective
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"Elon Musk's Neuralink won't work!"Lots of headlines bashing Neuralink since their demo.The thing they all miss is the same thing missed at the beginning of SpaceX and TeslaHow @elonmusk builds
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Two ways to think of your business:1. Tool Thinking2. Problem ThinkingTool Thinking is dangerous and backwards. Short term. Doesn’t endure.Ex: “I want to start a paid newsletter”Thread Tool thinking
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Only 3 ways to grow a business:1. Get more customers2. Increase order value3. Increase buying frequency Focus on moving one by 10% every 90 days and big things happen. Here
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Economics of a daily newsletter run on sponsorships: - 118,000 subscribers- 36% open and 8% click - $1,000 per email - Run by @tldrdan That’s a $350k+ year business run
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