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Azhar Jafri

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After 1993, most of the local cola players couldn't survive the aggressive onslaught of Pepsi & CokeBovonto, a cola very popular in Tamil Nadu continued to grow as if nothing

Indian households hold close to 1 trillion$ worth of gold ~ 11% of total global depositsThis big opportunity is what led Titan, the famous watch company of the Tatas to

Around 2011, the deodrant market in India was ruled by big players like HULs AXE, Park Avenue and Nivea. But in just 2 years, an unknown new brand Fogg entered

For over 35 years, Thums up ruled the Indian soft drink market. This iconic brand overcame international brands like Pepsi & Coke, local brands like Campa Cola & even a

India's shaving cream market has many global giants like Gillette, HUL's AXE, Dettol, Old Spice & Nivea competingBut the largest selling shaving cream brand in India is relatively lesser knownWith

Indians consumed 1 billion kgs of tea in 2019Wagh Bakri, a lesser known brand silently rules the western & central India in terms of tea consumptionSet up in Gandhian era

Rooh Afza, one of the oldest indian brands has a legacy of more than a century. Here is a thread on its storyThe drink is manufactured by Hamdard Laboratories which

Flipkart Mafia (inspired from PayPal Mafia), a term used for ex employees of Flipkart who went on to start their own successful tech ventures.With over 200+ ex Flipkart employees started

History lesson : How an almost bankrupt Pepsi gave Coca Cola a run for it's money. All thanks to a disgruntled retailer of Coca Cola.1/ Pepsi Cola was first developed