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Uncle Bernbach
unclebernbach
The ‘Think Small’ campaign. EXPLAINED.A thread explaining the impact of the most influential advertising campaign of all time. 1) The advertising industry would be a different industry today if ‘Think
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The evolution of McDonald’s advertising (1960s-1980s). A thread. By the end of the 1950s, McDonald’s was a growing brand with more than 100 restaurants and it was primed to be
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“Ogilvy on Advertising” is one of the most influential advertising books ever. Below is a thread with 20 of the most interesting ideas from the book. The book was first
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1) Some say that Mary (92) was the real-life Peggy Olsen from Mad Men; a brilliant copywriter and a vocal copy chief. Mary was much more than that. She revolutionised
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Mary Wells Lawrence changed advertising forever. This is a thread about her story and how she became an ad industry legend in the 1960s. 1) Some say that Mary (92)
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David Abbott was one of the best copywriters the ad industry ever had. Here are 20 of his most interesting thoughts on advertising and on what it takes to create
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