Kristen LaFrance, Discover and Read the Best of Twitter Threads by @kdlafrance

Kristen LaFrance

kdlafrance

I’ve got brand story on the brain. As #marketers, we constantly ask ourselves:“What stories do our paid ads tell? Our landing pages?”But what about retention? How do we tell CONTINUE

If someone HASN’T engaged with you for a while, send fewer emails, instead of more.If someone hasn’t engaged with a PRODUCT email, but has clicked on a CONTENT-PIECE, add them

In the last 65 days, Bombas has sent me 24 emails. 23/24 were 100% product or sales based.That's roughly one PRODUCT #email every 2.5 days for the last 2 months.I