Julian Cole
juliancole
Here's a couple of examples (thx google) of consumer journeys that are a waste of time in a ad agency. Maybe media, UX or someone else would find them useful
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The case for retrofitting a strategy. First thing to note, there’s no one ‘right’ strategy/solution to a business problem, there’s multiple. You just choose one. I understood that just because
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Brand personality is nonsense.Consumers don't want relationships with brands, they buy brands to resolve problems. Instead of brand personality look for the emotional benefit that your product offers and then
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One of the most frustrating things to receive from clients is unstructured feedback. There are three levels of creative feedback that we’re looking for; head, heart, and body feedback.Here's a
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