Scott Berkun, Discover and Read the Best of Twitter Threads by @berkun

Scott Berkun

berkun

1. The fallacy of "seat at the table" is often decisions are made before the table meets. I know this because much of my career was controlling tables. The more

You don't fully understand a design idea until you think through the scenarios where it will fail. All designs fail. In an infinite number of ways. What we call "good

1. A great innovation in business tech was announced on this day in 1959 - The Xerox 914. It's hallmark was simplicity: unlike competitors, you simply placed your paper on

1. The product world has an odd relationship with "designing for humans". Often it's designing to sell rather than designing for actual use.Take this clever "have a look" feature -

1. I'm fascinated by how the official design of something is often completely redesigned by the people doing the actual work.Example: at doctor's office today I filled out forms explaining

1. There are many versions of the Golden rule (Platinum, Iron, etc.). Every culture and tradition has one. They appear in every major (and most minor) world religions.The oldest is

1. I believe it's easier to teach people how to think about good design by making them watch people use something, rather than have them make anything. Observation first. Creation

1. When giving a remote presentation do you feel like you're speaking into the void because there's no feedback? Some advice. First. Any time you see a talking head on

1. It's a little known fact, but the great depression included one of the greatest rises in professional design jobs in history. In 1931 there were 3500 industrial designers in

1. Everyone has been doing ZOOM #remote happy hours with friends, trying to emulate the regular world. We're all likely making the same mistakes.What have you noticed? What new habits

1. If you're a designer and you want more power, there's really only a few ways to get it. You either need to change your role or your reputation. 2.