Alex Murrell
alexjmurrell
In “It's Not How Good You Are, It's How Good You Want To Be” the late Paul Arden, Creative Director at Saatchi and Saatchi, offers up some of the lessons
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In his book Priceless, William Poundstone describes coherent arbitrariness; the theory that people don’t judge prices in absolute terms but relative to their context.The book goes on to explain the
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