Tyler Hakes, Discover and Read the Best of Twitter Threads by @TylerHakes

We use a JTBD-based approach to customer, content, & keyword research. Our goal: Begin with the product & work backwards to identify drivers, pain points, and problems that lead to

Prepackaged content marketing is not a real strategy.Strategy is not generic.a rant/thread/thing The building blocks of a content marketing strategy—tactics—are often re-usable. That's true.Tactics are things like evergreen guides,