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Alex Garcia 🔍
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Amazon wasn't always Amazon.Jeff Bezos originally had trouble finding the right word to name the now trillion-dollar empire.A few registered domains, a dictionary, and an interesting comparison made Amazon the
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Going viral is unpredictable.But...you can increase your chances by creating shareable content.Yet, most people do this part wrong.Here’s 10 ways to create shareable content and drastically increase the chances of
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Nike's marketing is iconic.In 1992, Phil Knight laid the groundwork for Nike's high-performance marketing.To this day, Nike stays true to these principles.These 11 lessons made Nike the world's leading athletic
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Nike is a prime example.Nike inspires you to find your inner athlete and then provides you with the equipment to make it happen.At no point is Nike in your face
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At 19, Warren Buffet completed Dale Carnegie's course saying it “had the biggest impact in terms of my subsequent success.”It taught him how to communicate, lead, and influence people.These 8
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Chipotle reported a 133.9% growth in digital sales in Q1.On top of that, Chiptole only spends 3.3% of its revenue on marketing.This means optimizing every dollar they spend.And their email
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In advertising, speed is an asset.@VancityReynolds tokened the term “Fast-Vertising.”He uses “fast-vertising” to hack culture and create viral moments.The results are millions in earned media for Mint Mobile, Aviation Gin,
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Curious how a company with a $2+ trillion market-cap writes persuasive copy?Here are 13 ways Apple persuades readers with its copywriting 1. Focus on one ideaEach Apple headline focuses
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7 Timeless marketing lessons from absolute legends 1. Dale Carnegie / Give People What They WantPeople are inherently self-interested. They want their problems to be fixed. Knowing this is
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Patagonia is a $1B powerhouse that encourages you not to buy their products.@patagonia's CEO Rose Marcario calls it "Cause Marketing."The result is a brand that consumers love to embody.Steal these
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Masterclass, SmileDirect Club, and SendFox all have KILLER above the fold sections.Why does this matter?Nearly 80% of a users' viewing time on your site is spent above the fold.This makes
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Good content is not good content if nobody sees it.This makes a distribution strategy equally as important.@neilpatel once saw a 200% increase in monthly blog visits after 3 months of
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