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Jack Butcher
jackbutcher
The market reacts to the packaging before the product. But most people build in the opposite order. In many cases, you can derisk your investment in product by testing packaging
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Paras Chopra
paraschopra
Don’t be a first-mover, be the first one to get it right(a short thread on this mental model) It's also the 6th chapter of my book https://invertedpassion.com/dont-be-a-first-mover/ 1/ Any one
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Iris 👑🇵🇭
iriszio
Most brands build their business based off of products, target market, or whatever they think "should be".These are fluctuating external factors.aka "Extrinsic Values"Build your brands based on human nature.aka "Int
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Aazar Shad
Aazarshad
In 2017, I did my master thesis on Growth hacking.But in 2020, I changed my mind about it.I started exploring growth marketing and related stories.I started podcasting about it. I'm
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Maurice Rahmey
mrahmey
One of the arguments I heard about iOS's tracking updates is that it would be good for marketers because these algorithms take credit for new customers that would have been
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Nick Stenning
nickstenning
Some days it really seems like every significant “intuition” that managers have about metrics or systematisation of their workplace is at best useless, and more often actively harmful to the
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Hᴇʀᴏ Jᴏᴜʀɴᴇʏ
HeroJourneyOn
Email not making any money?You're doing it wrong! 5 common mistakes and how to easily avoid them Mistake 1 - Not building the listNot putting efforts into building
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Myles McNulty
MylesMcNulty
First major updates from #MOS since launch of the new business ~6 months ago. Excellent progress being made: revs up over 100% MoM in Nov, and subscriber growth ahead of
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Ash Young
webmonkeyash
Today marks the halfway point in my journey, 6 months into running http://carmats.co.uk . Key stats so far: 12,698 orders £459,534 in sales 46% of the way to £1 millionBut it’s
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Steve Jocum
stevejocum
One of the cardinal sins a product manager can commit:Shielding engineers from customers.Thread If sprint planning or feature breakdowns are the first time engineers see what they’re building, you’ve
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Dan Kelly
CFIB
As small businesses across Ontario brace for a potential expansion of the province's bizarre "Grey Zone" retail rules (which close small businesses and push customers to line-ups at busy big
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Grant
GrantBrooke
The Kenyan grocer story is more about the resilience and competitiveness of SME retailers than it is about mismanagement of big corporates, but nobody writes it that way.https://twitter.com/standardkenya/status/1345369254896418816 These gro
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Gilead Media
gileadmedia
It's okay if you don't like a record. But someone else likes it and they don't care if you don't. Running a record shop as an adult has really cemented
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cyc: kei 😷🦊 SKY COTL
ymin_ii
cw // food...sakuatsu but they're 2 different types of pasta sauce. *bows* atsumu is a grandeur, slightly spicy, and savory red sauce that dresses the pesto. he proudly stands on
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Tyler Swartz
SWARTZcenter
PRO TIP: principles to live by if you are building a productCan be applied to literally anything... technical or non technicala thread As you build your product… show it to
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Alex Cohen
anothercohen
Building a personal finance app is a lot harder than most people realize. Lots of handwaving on Twitter about building the next Mint, but even with Plaid/Yodlee/etc you have lots
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