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A lot of companies are starting online communities. A lot of them shouldn& #39;t. Let me explain...
1. A community is about being selfless. It& #39;s about giving to other real human beings...not broadcasting for selfish reasons... It& #39;s about truly giving. You have to be and act in that mindset.
2. While a community can be scalable, it takes a lot of effort for a while, and you have to do a good enough job such that you get raving fans who want to help you lead others. That& #39;s hard to do, and not every company can do it.
3. Did I mention communities take a while to scale? And in the meantime, you need to really connect with people. Like...actually connect with real human beings...get to know them...that type of thing.
4a. Starting a community is like starting another business in and of itself. Your members need a pain point, a goal they are trying to reach, and your community needs to be especially positioned to be able to solve that goal...
4b. If you can& #39;t figure out how your members can help each other to achieve a goal, then what& #39;s the point of having a community?
5. Communities are hard to execute well, and they are expensive.
6. All of that said, if you can hit it right, online communities can be a cool way to bring your people together and to therefore serve them in a way that is otherwise impossible.
