Tuesday& #39;s storytelling session from @aandeddb at @Media_Trust& #39;s #DigitalSpringSchool really helped me pull my head out of the detail and reconsider some of my approaches to digital storytelling.

Surprise, I made some notes into a thread!

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧵" title="Thread" aria-label="Emoji: Thread">[1/]https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">

[2/] #DigitalSpringSchool - why is storytelling such a powerful tool?

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blauer Kreis" aria-label="Emoji: Blauer Kreis"> Stories are part of human identity
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blauer Kreis" aria-label="Emoji: Blauer Kreis"> Help us connect w/ people on emotional vs rationale level
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blauer Kreis" aria-label="Emoji: Blauer Kreis"> More memorable + evoke responses inside of us
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blauer Kreis" aria-label="Emoji: Blauer Kreis"> Help organise disparate ideas into accessible content

[3/] #DigitalSpringSchool - Top tips for implementing storytelling strategies

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blauer Kreis" aria-label="Emoji: Blauer Kreis"> Be single minded, pick one element of your work, focus down on that. Don’t overcomplicate the narrative
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blauer Kreis" aria-label="Emoji: Blauer Kreis"> Really know your audience. Match your language and tone to your audience’s identity

[4/] #DigitalSpringSchool - Top tips for implementing storytelling strategies cont.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blauer Kreis" aria-label="Emoji: Blauer Kreis"> Decide on the emotion you want to elicit
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blauer Kreis" aria-label="Emoji: Blauer Kreis"> Have a clear call to action. Not necessary a click

[5/] #DigitalSpringSchool - What’s the current digital context + how does it affect our storytelling

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blauer Kreis" aria-label="Emoji: Blauer Kreis"> Individual screen time has rocketed. People online longer
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blauer Kreis" aria-label="Emoji: Blauer Kreis"> Brands pivoting to more authentic tone of voice on their digital platforms – people want human connection

[6/] #DigitalSpringSchool - What’s the current digital context + how does it affect our storytelling cont.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blauer Kreis" aria-label="Emoji: Blauer Kreis"> Social reach remains huge - Facebook growth 3.3% / Insta growth 11% / Pinterest growth 5% / Twitter decreased by 16% but remains main channel for reactive news content

[7/] #DigitalSpringSchool - The right content for the right channel

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blauer Kreis" aria-label="Emoji: Blauer Kreis"> Selecting the right channel for your digital content is critical
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blauer Kreis" aria-label="Emoji: Blauer Kreis">Don’t repeat same asset across channels, this will have limited effectiveness - not one size fits all

[8/] #DigitalSpringSchool - The change in narrative arcs

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blauer Kreis" aria-label="Emoji: Blauer Kreis">3 secs to grab audience attention online so starting with the beginning + expecting audience to watch until end is no longer a given
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blauer Kreis" aria-label="Emoji: Blauer Kreis"> Traditional arc (beginning, middle, end, CTA) not always applicable now in digital

[9/] #DigitalSpringSchool - The change in narrative arcs cont.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔵" title="Blauer Kreis" aria-label="Emoji: Blauer Kreis">An emerging narrative arc is to invert this, + start at the beginning (even if it doesn’t make sense to your audience!) – grab their attention, and then tell you story

[10/] #DigitalSpringSchool - Be aware of how users of different social channels use sound (or don’t !)

[11/end] #DigitalSpringSchool - thank you @Media_Trust, @aandeddb, @SophieChaytor and Paulina for your presentations on Tuesday - really got a lot out of and helped me really look at how we can be more impactful in our charity storytelling.