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4 major reasons why the top of the Hot 100 chart is so weak: explaining the new chart climate in a thread.(1/7)
1. YouTube as a music platform is "dying": views are down for the biggest hits and because of Billboard's rule changes to YouTube streams, streaming points have been greatly reduced.(2/7)
2. The coronavirus pandemic has changed the way music is consumed: radio is weak, reducing airplay points by up to 30%, and streaming habits have changed.(3/7)
3. Sales continue to decline overall as the general public moves to streaming. Sales are weighted the strongest in the Hot 100 formula but there are fewer to contribute to points.(4/7)
4. Fewer "zeitgeist" cultural-reset hits to rule the top of the charts? The coronavirus pandemic may have accelerated the diversification of music consumption.(5/7)
A concrete example: putting this all into numbers.(6/7)
An important note about actual Hot 100 chart points!(7/7)
