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How you know when a fashion brand is greenwashing you ~thread~
https://abs.twimg.com/emoji/v2/... draggable="false" alt="1️⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1">When they claim to be 100% sustainable.
Unless a fashion brand’s production process is regenerative - i.e. their product is carbon positive & gives back to the earth, they can’t be 100% sustainable.
(1/5)
Unless a fashion brand’s production process is regenerative - i.e. their product is carbon positive & gives back to the earth, they can’t be 100% sustainable.
(1/5)
This brand has now taken & #39;100% sustainable& #39; out of their Instagram bio btw, but I think it& #39;s useful to see the language & justifications brands often use when receiving comments/criticism regarding sustainability - this is part of my DM chat with them.
(2/5)
(2/5)
Brands often claim to be sustainable in their marketing, but fail to explain why, or make it very difficult for consumers to find out why - examples from Net-a-Porter.
(3/5)
When they use flowery language like ‘conscious’ and ‘considered’ without backing it up.Brands often claim to be sustainable in their marketing, but fail to explain why, or make it very difficult for consumers to find out why - examples from Net-a-Porter.(3/5)" title="https://abs.twimg.com/emoji/v2/... draggable="false" alt="2️⃣" title="Tastenkappe Ziffer 2" aria-label="Emoji: Tastenkappe Ziffer 2">When they use flowery language like ‘conscious’ and ‘considered’ without backing it up.Brands often claim to be sustainable in their marketing, but fail to explain why, or make it very difficult for consumers to find out why - examples from Net-a-Porter.(3/5)">
When they use flowery language like ‘conscious’ and ‘considered’ without backing it up.Brands often claim to be sustainable in their marketing, but fail to explain why, or make it very difficult for consumers to find out why - examples from Net-a-Porter.(3/5)" title="https://abs.twimg.com/emoji/v2/... draggable="false" alt="2️⃣" title="Tastenkappe Ziffer 2" aria-label="Emoji: Tastenkappe Ziffer 2">When they use flowery language like ‘conscious’ and ‘considered’ without backing it up.Brands often claim to be sustainable in their marketing, but fail to explain why, or make it very difficult for consumers to find out why - examples from Net-a-Porter.(3/5)">
When they use flowery language like ‘conscious’ and ‘considered’ without backing it up.Brands often claim to be sustainable in their marketing, but fail to explain why, or make it very difficult for consumers to find out why - examples from Net-a-Porter.(3/5)" title="https://abs.twimg.com/emoji/v2/... draggable="false" alt="2️⃣" title="Tastenkappe Ziffer 2" aria-label="Emoji: Tastenkappe Ziffer 2">When they use flowery language like ‘conscious’ and ‘considered’ without backing it up.Brands often claim to be sustainable in their marketing, but fail to explain why, or make it very difficult for consumers to find out why - examples from Net-a-Porter.(3/5)">
When they use flowery language like ‘conscious’ and ‘considered’ without backing it up.Brands often claim to be sustainable in their marketing, but fail to explain why, or make it very difficult for consumers to find out why - examples from Net-a-Porter.(3/5)" title="https://abs.twimg.com/emoji/v2/... draggable="false" alt="2️⃣" title="Tastenkappe Ziffer 2" aria-label="Emoji: Tastenkappe Ziffer 2">When they use flowery language like ‘conscious’ and ‘considered’ without backing it up.Brands often claim to be sustainable in their marketing, but fail to explain why, or make it very difficult for consumers to find out why - examples from Net-a-Porter.(3/5)">
(4/5)
When they promote a recycled and/or organic collection, but:https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck">don’t account for the impact of their other collectionshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck">shove it in your face to make you consume morehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck">don’t pay their garment workers living wages(4/5)" title="https://abs.twimg.com/emoji/v2/... draggable="false" alt="3️⃣" title="Tastenkappe Ziffer 3" aria-label="Emoji: Tastenkappe Ziffer 3">When they promote a recycled and/or organic collection, but:https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck">don’t account for the impact of their other collectionshttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck">shove it in your face to make you consume morehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🔺" title="Nach oben zeigendes rotes Dreieck" aria-label="Emoji: Nach oben zeigendes rotes Dreieck">don’t pay their garment workers living wages(4/5)" class="img-responsive" style="max-width:100%;"/>
They want to trick you into feeling like you’re passing on your clothes responsibly & get you to buy more of their stuff at the same time.
(5/5)
When they give you a discount for recycling your old clothes in-store.They want to trick you into feeling like you’re passing on your clothes responsibly & get you to buy more of their stuff at the same time.(5/5)" title="https://abs.twimg.com/emoji/v2/... draggable="false" alt="4️⃣" title="Tastenkappe Ziffer 4" aria-label="Emoji: Tastenkappe Ziffer 4">When they give you a discount for recycling your old clothes in-store.They want to trick you into feeling like you’re passing on your clothes responsibly & get you to buy more of their stuff at the same time.(5/5)" class="img-responsive" style="max-width:100%;"/>
