Thread: 7 mistakes beginners make when starting out with Facebook Ads

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In the last couple of weeks, I’ve had a pleasure of speaking with three small businesses about their Facebook Ads needs

They had all already started using the tool in some way/run ads before, but sadly, were making the same mistakes that usually leads to unsatisfying campaigns

Here is a short overview. Recognise any?

1. Boosting posts
2. Relying on FB or IG to chose your targeting
3. Investing too little
4. Choosing the wrong objective
5. Not installing the FB pixel
6. Use too general targeting
7. Putting all your targeting into one campaign (ad set)

Boosted posts rarely get desired result from beginners running FB Ads, as it doesn’t end up bringing customers or visit to their website

The reason why this is is simple

The objective of boosted campaigns is always engagement which is not the action people want most of the time

Full explanation of all these beginner mistakes and why you shouldn’t be doing them is here:

https://waded.co/blog/7-mistakes-beginners-facebook-ads-2020">https://waded.co/blog/7-mi... @thewadedco