Strategy recommendations are examples of support for your strategy.

Strategy recommendations are NOT a list of best practices or a collection of your other smart thoughts.
Here's an example;
LIFEWTR Strategy - Prove to full time creatives that water is essential to staying creative everyday.

Strategy Recommendation:
❌ Start a podcast because 85% of the audience listen to podcasts
✅ Creatives are using Tik Tok for creative inspiration so we recommend collaborating with artists on TikTok to create 30-Day Art Challenges.

It's a basic execution but the second recommendation supports the strategy for 'daily creativity'.
It chooses a channel that creatives use for creative inspiration. It helps align LIFEWTR with those that have to create daily vs. once a year.

The first reco is not ownable by the brand and doesn't help support the strategy.
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