This week, NWSL announced a majority woman-founded group had secured exclusive rights to bring a pro women’s soccer team to LA.

A week prior, private equity firm Bridgepoint approached FA about purchasing a large minority stake in WSL.

So whats the hype in women’s football? https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👀" title="Augen" aria-label="Emoji: Augen"> Viewing Figures

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚽️" title="Fußball" aria-label="Emoji: Fußball"> FIFA announced 2019 Women’s World Cup viewing figures hit 1.12bn. Comparatively, the 2018 men’s World Cup pulled in 3.57bn

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👩" title="Frau" aria-label="Emoji: Frau"> Despite this, women’s tournament received equivalent to 7.5% of the prize money of the men’s – it should have been closer to 1/3rd

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📺" title="Fernsehen" aria-label="Emoji: Fernsehen"> Broadcast

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🇺🇸" title="Flagge der Vereinigten Staaten" aria-label="Emoji: Flagge der Vereinigten Staaten"> CBS All Access is streaming matches of the NWSL this summer, marking first time games can be reliably seen on a major provider.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏴󠁧󠁢󠁥󠁮󠁧󠁿" title="Flagge von England" aria-label="Emoji: Flagge von England">Media rights deal struck with Sky Mexico and Scandinavian broadcaster NENT means WSL will be broadcast overseas for first time.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥳" title="Partying face" aria-label="Emoji: Partying face"> Fan Attendance

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📈" title="Tabelle mit Aufwärtstrend" aria-label="Emoji: Tabelle mit Aufwärtstrend"> NWSL games rose more than 20% last season and WSL games were up 34% from the season before.

As a result...

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Media rights are likely rise.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> The sport will drive greater commercial value from partnerships.

Leading to...

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔜" title=""Soon" mit nach rechts zeigendem Pfeil darüber" aria-label="Emoji: "Soon" mit nach rechts zeigendem Pfeil darüber"> Higher league and franchise valuations.

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