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Highest TV consumption ever in a week... @DDNational the most watched channel. 
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Total time spent — 1.27 trillion minutes during March 28th till April 3rd.
Most interesting- people are watching TV early morning and late night too...
#Ramayana #Mahabharat #ByomkeshBakshi #Shaktiman and other classics are most watched shows. #Nostalgia #CoronaImpact
With classics coming back, @DDNational is bigger than entire Hindi GEC category.
Ad volumes have gone up by 9%, but many genres have seen drop. This is colume and not value.
Reacting to PM Modi’s #9pm9minutes call, TV viewership dropped by 60% during those 9 minutes.
